Supporting University Communication Goals

The Strategic Communications team is responsible for the development and implementation of strategic media relations programs designed to build Kennesaw State’s visibility. In addition to serving as the primary point of contact for the media, the strategic communications team prepares news releases and stories for the University website and proactively develops and maintains effective working relationships with media outlets.

Internally, the Strategic Communications team assists in defining the communication needs of the schools and colleges and recommends the most effective means to meet their goals. 

The Strategic Communications team publishes or administers the following:

  • This site features the latest announcements from the University and its colleges. It also highlights faculty, campus news and media placements.

    Campus News

  • The University’s premier publication reports on news, events and research, and highlights other issues related to Kennesaw State. The magazine also profiles prominent alumni, faculty and students.

    KSU Magazine

  • Strategic Communications and Marketing manages KSU’s internal communications strategy, facilitating the efficient distribution of clear information to the university’s community of faculty, staff, and students. The university’s internal communications tools and guidelines ensure that KSU team members have the information they need to meet university goals. 

    Internal Communications

  • Kennesaw State uses social media to enhance its existing news and information dissemination, and build an online community of fans and followers to further extend the University brand. Through Facebook, X (Twitter), Instagram, LinkedIn and other social media outlets, the department shares news and events while encouraging fans and followers to share the information with their friends and followers to spread the word about Kennesaw State University.

    Social Media

  • We have partnered with Merit Pages to highlight and recognize student accomplishments and achievements.  

    Merit Pages

  • Our public relations professionals work with specific colleges and departments within the University and are available to assist journalists in obtaining news and contacting faculty. For help identifying faculty experts, please contact our public relations staff. 

    Media Resources

  • Looking to spread the word about breakthrough research, upcoming events, a special class or project, or your expertise on a timely topic? Dedicated public relations professionals within strategic communications can work with you to determine the best way to promote your news. 

    public relations staff directory

The Weekly Feed Guidelines

The Weekly Feed is Kennesaw State’s official digest of events, information, and announcements from around the university. Serving as an alternative to KSU Today, the goal is to provide a platform for colleges and departments while enhancing collaboration and communication. The Weekly Feed is curated, approved, and distributed by the Office of Communications and Marketing Internal Communication team and will adhere to the following guidelines: 

  • Requests must be submitted by 5 p.m. each Wednesday to be included in the following Monday's digest.
  • Submissions must relate to university business, be of general interest and importance to the majority of the faculty and staff population.
  • Submissions must fit into one of the following categories (final category placement is at the discretion of the editor):
    • Announcements & Updates
    • Academics & Research
    • Activities & Events
    • Deadlines & Reminders
    • Training & Workshops
  • Messages should be proofread prior to submission. Please ensure all dates, times, and links are correct – neither the Office of Strategic Communications and Marketing or University Information Technology Services is responsible for the accuracy of your message.
  • Use standard formatting and punctuation in your messages (e.g., no full capitalization, emojis, or repeated punctuation marks).
  • Message titles should be specific to the topic and no more than 100 characters.
  • Submissions should be concise and include only relevant, factual information.
  • Multiple entries from a single department should be consolidated into one message where possible with a link to a webpage offering specific details of each event, course, etc.
  • Surveys of faculty and staff (not related to the Office of Research) will be evaluated on a case-by-case basis.
  • Submissions will only be accepted by university faculty or staff.
  • Submissions related to research projects and surveys must have an IRB approval letter before submission.
  • No communications or solicitations from outside vendors will be permitted.
  • If it is determined that The Weekly Feed is not the appropriate medium for your message, we will notify you with recommendations for other options.

Note: All submissions will be reviewed and approved by the Internal Comms team. If you have any questions about these guidelines and/or if you have a question about a message prior to submission, please contact: ksucommunication@kennesaw.edu

Helpful Tips for Composing Your Announcement:

  • Be brief, self-explanatory, clear, and concise. If there is a need to convey more information, include a link to more information on your website.
  • Provide a link or contact information about where people may ask questions or get more information.
  • Attachments and images are not allowed. A link to a webpage is recommended.
  • Avoid acronyms and jargon. Do not use acronyms on first reference in the body of a message.
  • Check spelling and grammar, and copy edit message.
  • Avoid sending frequent or repeated messages.