Getting Started on Social Media

Kennesaw State University encourages the use of social media to meaningfully connect with students, faculty, staff, alumni, fans and friends of the University.

If your college, department, school or program is interested in establishing an official social media presence, or if you have any questions regarding the management or maintenance of a university-affiliated social media account, please email socialmedia@kennesaw.edu.

More resources will soon be made available to all KSU social media account administrators. If you are interested in learning more about these resources and would like to participate in KSU’s larger social media community, please email socialmedia@kennesaw.edu to be added to our directory.

Social Media Team

Profile Images

In order to avoid degradation, distortion or improper treatment of the Kennesaw State logo and to maintain a suite of social presences that are presentably cross-branded, all social media avatars, profile and cover images must adhere to KSU's social media profile image guidelines.

For questions or assistance, please contact socialmedia@kennesaw.edu.

Channels

The Office of Strategic Communications and Marketing manages the official KSU brand accounts across these social networks:

Getting Started on Social Media

Building a social media presence is not as simple as signing up for Facebook. The heart of social media, and what makes it “social,” is two-way communication, interaction and the sharing of information that is valuable to the end-user, your audience. Before you get started, ask yourself the following questions:

  1. Are there communication needs that are not being met by my unit’s website, newsletter or other property?
  2. Who am I trying to reach? This will determine which platforms you should join (see below).
  3. Does my unit have the necessary resources to maintain a robust social media presence (i.e., administrators who can respond to questions and comments, a sustainable content plan, etc.)?

If you are ready to embrace social, follow the next few steps to get started.

  1. Choose a platform. Use your responses to questions one and two above and the chart below to inform your decision. It’s better to start with only one or two platforms in the beginning.

 

Platform Audience Best for
Facebook Parents, faculty/staff, alumni, University stakeholders High-impact feature stories, photo albums or live video
X (Twitter) All Real-time news and trending topics; the use of tags and hashtags is encouraged
Instagram Students, prospective students and new alumni People-centric photos or campus beauty shots; use Instagram Stories to promote events, share reminders or go behind-the-scenes
LinkedIn Faculty/staff, alumni, University stakeholders Business-oriented news and feature stories about research, rankings or economic impact
YouTube All Hosting and archiving video content; title and tag videos appropriately to leverage SEO perks
Snapchat Students and prospective students Showcasing campus happenings and campus scenery in real-time; messages are ephemeral
  1. Name your account. Account names should include “KSU” or “Kennesaw State University.” Example: @ksu[name] or Kennesaw State University Dept. of [NAME].
  2. Download your profile image. Follow our guidelines and instructions for downloading your social media profile image. Profile images should be consistent across all social media platforms.
  3. Register your account. Include your account name and URL in an email to socialmedia@kennesaw.edu to register your account with the Office of Strategic Communications and Marketing.
  4. Listen and learn. Don’t forget to be social on social media! Respond to user questions and comments as quickly as possible and watch your analytics to learn what type of content resonates with your audience.

For any questions or concerns, please email socialmedia@kennesaw.edu.