Video Services

The timeline for your project will be largely dependent on the creative and what’s involved in producing it. It might also be affected by other projects that are on our team’s plate when your request is received. We will do everything we can to produce your project in a timely manner but please plan accordingly as video production requires extensive planning and can take longer to produce depending on what’s involved. You should plan a minimum of four to six (4-6) weeks for completion of your project.

You are not required to have a budget for your project as most videos can be completed in-house with no additional expense to you. Most projects we complete are done without needing a budget. That said, for projects requiring a fast turn-around or for projects that require a higher end look, budget may be needed to ensure we can meet those requirements. Other items that may require a budget include (but are not limited to):

• Having professional voice over in your video
• Licensing stock photos or videos
• Producing a finished video in less than four weeks
• Videos that require a larger production crew than what we have in-house
• Filming off campus
• 3D motion graphics or visual effects

When submitting your project proposal, letting us know whether or not you have a budget can be helpful in determining the best path forward.

When working with our team, you can expect a thorough production process to ensure your project has lasting value and impact for not just your department, but the University as well. Our process for producing videos can be divided in to six stages: 

1. Development
   During this phase, we will evaluate your project request and make sure our team is aligned with yours on the intended audience, goals you wish to achieve you’re your video, delivery methods and more. Providing clear and sufficient details when answering the questionnaire can ensure this process goes smoothly and quickly. Our team will draft a completed Creative Brief based on this information so that we can ensure everyone who is brought into the project knows what the goals of the project are.
   
   
2. Ideation
   During this phase, our team will develop concepts and scripts to produce your finished video(s). These scripts and concepts will be pitched to you so you can help us evaluate the best way to communicate your ideas and achieve your goals.
   
   
3. Pre-Production
   During this phase, our team will do the legwork of securing talent, locations equipment, etc. to produce your finished video. In some cases, we may partner with you to secure those assets needed to complete the video.
   
   
4. Production
   Our team will capture video and/or build animations for your final deliverable. You and your team will be invited to join us on set during this process to ensure we capture what is needed for the intended deliverable.
   
   
5. Post-Production
   This is the editing phase of the process where our team will piece together the video and audio elements captured in post and add graphics, music and other elements to create the finished piece. We will typically allocate up to three revisions as part of the editing timeline to ensure you get your desired outcome.
   
   
6. Delivery
   The final deliverable will be uploaded and sent to you as a downloadable link. If needed, we can also assist with distribution by uploading and publishing your finished video.
   Finished videos are maintained in our library for two years before being subject to deletion. Please maintain a copy of your finished deliverable for your records. Raw video and audio files will be maintained on our server during this period as well.

If you would like to produce your own branded video assets, we have resources that can empower you to do so while staying on brand with the University’s brand standards. To ensure the design approval process for your video goes as smoothly as possible, make sure to do the following:

Follow University Brand Standards

Our brand standards for video are outlined in our brand guidebook on pages 39 – 47. Please review these pages in detail before attempting to make your own videos to ensure compliance with our standards. You can access the brand guidebook here:

Brand Guidebook

Use Adobe Premiere

Kennesaw State University is an Adobe school meaning that all of our video assets are edited using Adobe’s Premiere Pro software. You will need to use Adobe Premiere in order to properly match the university’s brand standards. Premiere Pro is a resource available to all university personnel at no additional cost. Simply go to the link below and sign in with your KSU Net ID. Once you sign in, you’ll have the option to download and install Adobe Premiere to get started.
https://creativecloud.adobe.com/

For information on how to use Adobe Premiere, you can go here:
https://helpx.adobe.com/premiere-pro/tutorials.html