At Kennesaw State University, our brand transcends mere logos and color schemes; it
embodies the essence of our institution's values. A robust brand reflects all we do,
say, and deliver, serving as a cohesive identity that captures our spirit and symbolizes
our commitment to academic exellence, collaboration, and preparing the next generation
of students to make in impact in today's world. The Brand Identitiy Reference Guide
outlines the essential components and tools that define our brand, offering direction
on applying these elements across various audiences, channels, and creative platforms.
As stewards of the KSU brand, we have a responsibility to convey its essence with
consistency and impact. This guide provides the foundations and tools necessary to
fulfill that mission effectively.
When some people hear the word “brand” they think “logo” — a signature typeface, a captivating color scheme, a clever mark.
But a brand can be – and should – be much, much more. A strong brand is the expression of everything we do, say and deliver. It’s a unifying identity that distills our spirit and serves as a powerful visual reminder of our mission. It has reflections of who we are and points to the promise of what we can become.
At KSU we believe in the power of our brand. It’s the articulation of our student-centered focus and our commitment to explore, collaborate and unite a diverse spectrum of backgrounds and talents. It represents openness, challenge and opportunity. It channels the spirit of what it means to be Owls, and it lights the path so that together we all ascend to new heights.
The KSU Brand Guide outlines the core components and key tools that power our brand, providing guidance on how to apply our brand elements across a range of audiences, channels and creative elements. Our brand elements are built to work in harmony, helping brand communicators and ambassadors bring our brand to life each and every day. These stewards of the KSU brand have a responsibility – a duty to help deliver that brand essence with consistency and power.
The brand guide delivers the foundations and tools to make that possible.
Our Story
At KSU, we’re creating our own legacy.
It’s a legacy built on growth, transformation and tenacity, and it has made us one of Georgia’s largest research-driven universities. It’s a legacy that puts our students first, empowering them to seek, strive and discover their own paths forward.
We are unexpected and unconventional, connective and collaborative. We find power and potential in the different backgrounds and backstories that come together to generate creative combinations of personality and perspective. We’re first- generation collegians, pathfinding scholars and wildly successful alumni, and we defy expectations every day.
Our students are passionate and proud, eager and optimistic, unpretentious and up for a challenge. They put in the hard work to become the engineers, entrepreneurs, creators, caregivers, researchers, go-getters and visionaries you want as employees, colleagues, and leaders. They are the center of our universe and the inspiration for all we do.
At KSU, we’re built on a bold promise – one we keep every day. It’s the promise that every student can rise to set their own life’s trajectory to help transform lives, find new purpose, and dare to climb higher.
We are KSU Owls. And together, we’re ascending.
Our Mission, Vision, Values
Our Mission
Kennesaw State University transforms lives through academic excellence, innovative research, strong community partnerships, and economic opportunity. We empower our students to become thought leaders, lifelong learners, and informed global citizens by cultivating an inclusive environment that encourages free expression and civil discourse.
Our Vision
Kennesaw State University aspires to/will achieve national prominence as a public university known for our education, research, and community programs that foster inquiry and advance society.
Our Values
Respect
Integrity
Collaboration
Inclusivity
Accountability
Our Name
Our official name is “Kennesaw State University.”
“Kennesaw State University” is used in news releases, feature articles and publications and on the web.
“Kennesaw State” or “KSU”
is acceptable only after a first reference to “Kennesaw State University.”
KENNESAW STATE UNIVERSITY
KENNESAW STATE
KSU
Our Brand Experience
We’re an Experience Brand.
Unlike a product off the shelf, an Experience Brand is by definition built on relationships and interactions. Unlike consumable brands that are often driven by mass-media advertising, experience brands create their bonds through multiple touchpoints, most importantly through interactions with the people who live the brand every day.
Our brand is delivered and defined by our talented faculty, administration and staff who make students the center of their universe. That’s why it’s so important for us – the stewards of the KSU brand – to understand the brand essence so we can do our part to help deliver elevated experiences and consistency of communications in all we do.
Brand Identity
The Kennesaw State University visual identity program establishes official policy and standards for the design of Kennesaw State publications, stationery, signage and other applications, including the web.
This guide establishes consistent visual usage of the official Kennesaw State University brand. The logo and official university names have registered trademark protection, and any use of the logo or official university names other than those identified in this guide is prohibited.
This KSU brand guidelines outlines specific rules and standards to be followed by authors and editors. Adhering to these standards will help ensure that communications from every college, department and office speak with a clear and uniform voice that best represents the image and brand of Kennesaw State University.
Kennesaw State’s brand guidelines is an important element of the University’s overall brand strategy. Having a cohesive and integrated brand helps the university to be visually referenced and easily recognized.
Kennesaw State University (KSU) owns all trademarks, designs, logos, seals, symbols, mascots, and slogans associated with or referring to Kennesaw State University. The Office of Communications and Marketing works to protect and manage the use of these marks as well as ensure the quality, diversity, accuracy, appropriateness, and brand consistency of products, promotions, and advertising for which the marks are used in representing KSU. All material using a university logo or university identity MUST be submitted for design approval for review.
The brand guidelines are not designed to be restrictive. In fact, the system was created to be flexible, easy to use, and accommodating for units and colleges that wish to simultaneously market their attributes. The Office of Strategic Communications and Marketing is here to help answer questions and/or guide how Kennesaw State’s branding efforts can strengthen the efforts in your particular units. Please feel free to call (770) 423-6203.
University Logos and Marks
While we understand the desire for unique logos, we know that having a single visual element resonates with our many audiences and provides quick, easy and consistent recognition of entities within Kennesaw State University. As such, logos or graphic or visual elements designed outside of the standard identified in this guide will not be permitted.
In addition to the official master logo, colleges and other approved units on campus are eligible to use a brand extension or sub-brand provided by the Office of Communications and Marketing. The template for these logos features the Kennesaw State name as well as the college or unit name. The use of symbols such as the ampersand or acronyms are unauthorized and should not appear within an authorized logo.
Unique college, school, department and other unit seals, logos or wordmarks may not be used on any University communication, and no new logos may be developed.
Graphic elements or messaging may not be grouped with the official logo in any way as to appear as a larger composite piece. Additional graphic elements may never be used on letterhead, business cards or forms.
The Office of Communications and Marketing is responsible for producing and approving the use of college-specific and unit-specific logos. Requests for college-specific or unit-specific logos should be submitted to logos@kennesaw.edu.
Questions concerning the usage of this guide should be directed to the Office of Communications and Marketing at 470-578-6203.
Official University Logo:
The brand equity represented by the Kennesaw State logo is extremely valuable. Correct
and consistent use of our brand marks builds and maintains brand equity, helping Kennesaw
State to become instantly recognizable anywhere in the world. Over time, misuse of
brand marks can dilute the brand's value, confusing the target audiences we want to
connect with and lessening our credibility. Go by this guide to ensure the correct
use of Kennesaw State marks. If you have questions, we're here to help at: brandapproval@kennesaw.edu
The University logo consists of two parts: the KS monogram and the words Kennesaw State University in vertical and horizontal configuration options. The name “Kennesaw State University” appears in the Montserrat typeface. The registered trademark “®” symbol must be present. Use only official logos. No other typefaces or combinations of typefaces are permitted in the master brand.
The KS is paired with the Kennesaw State University wordmark to create Kennesaw State's official logo in vertical and horizontal formats. The KS should only be used separate from the wordmark within a communication that already contains the full logo, and/or the University name is present, as well as for internal university communications or community projects where the audience is familiar with the KS symbol. “Kennesaw State” or “Kennesaw State University” name should always be present in all communications.
The Kennesaw State wordmark is specially created art, owned by Kennesaw State University. It is not a typeface and should never be recreated using fonts. The wordmark is to be used in combination with the Interlocking KS to make up the Kennesaw State logo and should never appear without the Interlocking KS on any application. The following pages show the approved logo lockup formats, including college and unit formats which introduce typefaces for the college and department levels. Always use the original and approved logo artwork available at owlbrand.kennesaw.edu; never recreate or alter it.
General Usage Summary
The following standards govern the use of the University’s logo in all forms of communication, including, but not limited to, print and electronic media. More detailed standards are spelled out throughout this guide.
The University’s logo is an essential means of visual communication.
The University’s logo must be used as the prominent graphic element in all publications — print and electronic — affiliated with the University.
The University’s logo should not be modified in any manner. These symbols may be reproduced only from original master copies. To request a master brand logo in the vertical and horizontal versions, contact the Office of Communications and Marketing at logos@kennesaw.edu.
The University’s logo is the primary identifier of the university and must be used as described in this guide.
The University’s logo is not permitted to be disassembled.
Outside of retail usage of the KS monogram without university identity lock-up is acceptable on a case-by-case basis, with prior approval from the Office of Communications and Marketing.
The interior of the KS monogram must be lighter than the first outer stroke.
The seal is reserved for presidential, official, ceremonial, or formal uses.
Any associations or affiliates of the University that wish to use a specific identifier other than the University’s logo must have prior written approval from the Office of Communications and Marketing and follow all brand guidelines.
Use of the University’s brand, which includes the University logo, name, and other brand identifiers must be reviewed by the Office of Communications and Marketing. Please submit approval requests to https://www.kennesaw.edu/stratcomm/project-request/
Parent Signature Marks for Colleges and Departments:
In addition to the official logo, divisions, colleges, departments, and other approved units on campus are authorized to use a signature mark. These marks are created and issued by the Office of Strategic Communications and Marketing.
A parent signature mark includes colleges, offices, and high-level administration
units that should always be tied directly to the University logo. See example below.
Unit Signature
In addition to the official University logo, academic programs that need to be associated with a signature mark and other approved units on campus are authorized to use a unit signature mark. Unit signature marks will only be issued in the horizontal format. These logos are created and issued by the Office of Strategic Communications and Marketing.
A unit signature is an entity directly connected to one or more signature marks and
does not stand alone. See example below.
The University logo and signature marks presented here are for visual context only
and are not suitable for download. For the University logo, signature, unit signatures,
and wordmarks, please submit a request to logos@kennesaw.edu.
The signature and unit signature marks allow the unit to receive prominence while retaining an overall University identity. The signature and unit signature marks may be used on the front of major publications as long as the official Kennesaw State University official logo appears on the back cover of the publication. These marks may be used alone in advertisements for individual colleges and units.
Unique college, school, department and other unit seals, logos or wordmarks may not be used on any University communication, and no new logos may be developed.
The official Kennesaw State University logo or an approved signature or unit signature must always be a prominent element of any advertising for the University and its colleges and units.
Approved graphic elements may not be grouped with the official, college-specific or unit-specific logos in any way as to appear as a larger composite piece. Graphic elements may never be used on letterhead, business cards or forms.
Office of Strategic Communications and Marketing is responsible for producing and
approving the use of college-specific and unit-specific signature. Requests for these
logos should be directed to Office of Strategic Communications and Marketing at logos@kennesaw.edu.
University Seal
The Official Seal is restricted to formal, official, ceremonial, and presidential
materials only. To further protect the high integrity of the official seal, alternate
seals or crests, including marks with similar size and shape, cannot be created. The
University seal may not be used in college or unit publications without prior approval
from the Office of Strategic Communications and Marketing.
Athletics Marks and Branding
KS monogram, full owl, flying owl, and owl head are for athletics use only.
Requests for the use of Athletic marks are reviewed on a case-by-case basis, requests can be submitted to brandapproval@kennesaw.edu for review.
For information about Athletics branding please see the Facility brand guide.
KSU: Should only be used as a secondary identifier with the official logo or name
of university present and always presented in Monserrant or KSU Bold (athletics).
KSU can only be used in university primary colors, and any graphic effects used with
KSU or reviewed on a case-by-case basis.
University-sponsored student clubs and organizations may use the marks listed above with prior approval from Office of Strategic Communications and Marketing and according to the guidelines set forth in the brand guide. Representatives from these organizations must have prior approval from the organizational hierarchy before contacting the Office of Strategic Communications and Marketing for assistance with the use of these marks.
University departments may use the marks for specific “school spirit” purposes. Scrappy should only be used for “spirit” promotions. Any official communication or overall branding of the departments must be performed with the official University mark. Contact Office of Strategic Communications and Marketing for assistance.
Owls – The creation or use of graphic owls, to be used in publications or promotions is not permitted. If you would like to utilize owls, picture imagery can be used, but it must be of a great horned owl. Our Digital Asset Library contains many visual images of great horned owls, that can be used. Those images can be downloaded by visiting https://owlbrand.kennesaw.edu
A wordmark or logotype is a special text-only typographic treatment of a program name
or product name used for identification and branding purposes. The wordmark can be
based off a typeface that represents the brand.
A combination mark is a mix of both symbols or icons.
Wordmarks and combination marks are only to be used for strategic initiatives of the
University. Wordmarks and combination marks must be approved by the Office of Communications
and Marketing.
Grandfather Clause
Grandfathered marks are marks that have been in use at Kennesaw State University for several years and are well established within the their market. The university’s Master logo or a sub brand logo, if applicable, must be present as well. Organizations may use these marks with prior approval from the Office of Communications and Marketing and according to the set guidelines.
Affiliate marks are identifiers that have a direct connection or partnership with
the University. Examples of affiliate marks are registered student organizations,
club teams, and associations. This includes the KSU Foundation, Alumni Association,
affinity groups, KSU Athletics Association and the Parent and Family Association.
These and other such approved groups are authorized to use affiliate marks.
University associations along with registered student organizations and club teams, although not required, are permitted to use the Kennesaw State master brand in association with their specific organization’s identifier. If the master brand is applied, it must be in a prominent location.
The identifiable SPSU branding applied to the Kennesaw State SPSU Alumni Society mark
was created to honor the legacy of SPSU and, therefore, some additional KSU branding
may be necessary when developing artwork for specific products.
When spelling out an affinity group’s name on a product it must include either Kennesaw State University or Kennesaw State as part of the name as well.
Alumni Affinity Marks
All authorized alumni affinity marks are created by the Office of Strategic Communications
and Marketing and cannot be disassembled or altered in any way. Request for alumni
affinity marks must be submitted to and issued by the Office of Alumni Affairs. To
request an affinity mark, please visit logos@kennesaw.edu.
SPSU Alumni Society
The Kennesaw State SPSU Alumni Society has a unique mark that honors the legacy that
SPSU alumni bring to KSU as a result of the merger of the two universities in 2015.
Campaigns Taglines/Slogans
A campaign is usually a short-term initiative with a beginning and end date that promotes
your organization's service or product. For that reason, in some cases, the campaign
mark should incorporate the dates that the campaign will run. Always use the campaign
mark in conjunction with the university's brand and logo.
Taglines and slogans are similar, but minor differences set them apart. Taglines are
more permanent representations of your brand, while slogans can be changed frequently
and are often particular to specific campaigns. Both taglines and slogans should be
brief and representative of your brand.
A memorable and catchy phrase, which captures the overarching theme of a marketing
campaign.
Taglines or slogans should always be used in conjunction with the University brand
and logo.
Co-Branding
Kennesaw State University is an active partner in our surrounding community and region.
It is common for partnerships and other joint endeavors with external entities to
be involved in marketing and advertising. As such, there is a need to define how to
represent Kennesaw State in these partnerships best.
Kennesaw State is often involved in co-branding situations with external companies, schools, and organizations. In these instances, it is imperative that the integrity of our logo be preserved, both in color and in clear space. Due to our logo being close to other brand marks, the Kennesaw State master brand or brand extension must be in a prominent location and featured larger or of equal size as the organization’s identifier.
Maintaining the integrity of the university’s branding is important. All university marks and seals must be presented in a clear, consistent and effective manner.
Logo Don’ts
Common Mistakes
Below is a list of examples of unauthorized treatments when using the University’s logos and marks. The examples are not representative of every unauthorized treatment but do illustrate common mistakes. Please contact the Office of Strategic Communications and Marketing if you have questions.
Do not disassemble logo.
Do not alter the orientation of the logo.
Do not turn to grayscale. Instead, use black or white logo appropriately. The interior
of the KS monogram must be lighter than the first outer stroke.
Do not add drop shadow or stroke.
Do not place over busy backgrounds.
Do not stretch or shrink, horizontally or vertically.
Use full-color logo whenever possible
Do not alter the opacity, watermarking or shading.
Do not change typefaces.
The logo is not permitted inside a white box.
The KS monogram without university identity lockup is prohibited, except for athletics
use.
The exterior stroke of the KS is PMS 421 gray. Do not use a white outer stroke.
The official logo may not be redrawn, reproportioned or modified in any way.
Use of high resolution or vector files should always be used when applying the logo. The Office of Communications and Marketing issues and recommends the use of EPS and PNG formatted files for logo application. EPS files are recommended for Illustrator and other design software programs and PNG files are recommended for Microsoft Office and web applications.
Use of the university’s brand, which includes the university logo, name, and other brand identifiers must be reviewed by the Office of Communications and Marketing. Please submit approval requests to https://www.kennesaw.edu/stratcomm/project-request/
Color Palette
Deliberate, consistent use of color that holds true meaning, inspired by the iconic
visuals that represent Kennesaw State creates a powerful connection to the brand across
all communication touchpoints. To use this approved color palette to guide your designs
and layouts, download the color charts for print and digital via the Brand Center.
The color composition of a piece should consist of Legacy Black and Hooty Hoo Gold
as the primary colors. Complementary colors should be used mostly for graphic and/or
text accents. Flexibility is provided based on the composition of the piece, including
the imagery. Pantone 1235 is the Gold recommended for color matching of materials
used in merchandise such as fabrics, plastics or metal and the printing of gold on
these items. It is important to understand whether the gold will be applied directly
to plastic/metal or to a paper-based substrate that will be applied to the plastic
or metal. Pantone 123C may work best for printing on coated paper. Always require
physical proofs to check color matching to the brand color spec sheets. If you do
not have color spec sheets contact Brand Support. The use of Kennesaw State branding
on merchandise is managed by the Office of Trademark Management & Licensing.
Primary Palettte
Legacy Black and Hooty Hoo Gold should be the main colors for Kennesaw State communications
because it easily connects back to our primary identity. Only use tints of the brand
colors in illustrated elements.
Hooty Hoo Gold
PANTONE 123C(Print)
PANTONE 1235(Fabric, plastics)
CMYK: 0, 24, 95, 0
RGB: 255, 198, 41
HEX: #ffc629
Legacy Black
PANTONE BLACK C
CMYK: 63, 62, 59, 94
RGB: 45, 41, 38
HEX: #2D2926
Slap Rock Gray
PANTONE 421C
CMYK: 13,8.11,26
RGB: 178, 180, 178
Hex: #B2B4B2
Bachelor's White
PANTONE WHITE C
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
Complementary Colors
The use of our primary and complementary color palette will be a consistent part of our branding. Complementary colors are to be used as accents and added to the primary
color palette. For the Institutional level designs complementary colors should not be used as primaries; the complementary colors were developed to complement our primary colors not to overtake them. The use of colors other than our official primary colors is acceptable but they must be used complimentary or accents to our primary colors
Other colors can be used for event marketing or promotion, but the alternate color must have a direct meaning or connection to the promotion or event (i.e. pink = breast cancer awareness). If applying the logo on any complementary or alternate color the university logo should be applied in all white.
Our vibrant hues bring liveliness and diversity to the overall KSU brand.
Marietta Blue
PANTONE 2126C
CMYK: 93, 78, 0, 0
RGB: 48, 58, 178
HEX: #303AB2
Campus Green
PANTONE 361C
CMYK: 77, 0, 100, 0
RGB: 67, 176, 42
HEX: #43B02A
Phantom Purple
PANTONE 526C
CMYK: 73, 100, 0, 0
RGB: 112, 47, 138
HEX: #702F8A
Leaning Man
PANTONE 2026C
CMYK: 0,68,76, 0
RGB: 244, 99, 58
HEX: #F4633A
Our neutral hues add balance and warmth, providing a subtle backdrop for the other
colors.
Horned Owl
PANTONE 7529C
CMYK: 7, 14, 20, 22
RGB: 183, 169, 154
HEX: #B7A99A
Mountain Beige
PANTONE 7499C
CMYK: 1, 2, 24, 0
RGB: 241, 230, 278
HEX: #f1E6B2
Typography
Official Typefaces
Kennesaw State University's brand uses two typefaces: Montserrat and Source Serif Pro. Arial is recommended as a common system font to manage compatibility.
Typefaces
Kennesaw State University’s brand uses two typefaces: Montserrat and Source Serif Pro in all their weights.
For the web and digital defaults, Arial is recommended as a common system font to
manage compatibility issues for shared electronic documents.
The new ‘Montserrat and Source Serif Pro’ fonts used on the university logos are both free open type fonts that should work on both Apple and PC platforms. Montserrat is available at Font Squirrel and Google Fonts and Source Serif Pro is available at Font Squirrel.
Questions concerning the usage of typography should be directed to the Office of Communications
and Marketing at brandapproval@kennesaw.edu
Shapes and Patterns
Best Practices for using brand design assets.
Patterns throughout the various brand applications can add a sense of depth and dimension
to any communication piece. Use these patterns sparingly and thoughtfully.
Under no circumstances should any of these patterns become the predominant graphic
element for any school, center, institute, or department.
The university master brand is intended as a visual identifier, not a title block,
and should be scaled as such. In general publication usage, the logo should appear
no smaller than 1 inch and should be prominently located.
Protected Area
The protected area around the logo ensures that no other graphic elements or messaging
interfere with its clarity and integrity. The depth of the protected area is equivalent
to 1/6 height of the KS monogram portion of the logo.
Background Color Logo Application
The correct application of the university brand logos greatly depends on the background colors. A key guideline in the application is the interior of the KS monogram must be lighter than the first outer stroke. Please see below examples of the application of the brand.
The full-color logo is preferred and should be used whenever possible. Versions of
black and white lettering are available for background color application of the brand.
Full-color printing is required of the brand if full colors are used in the overall
design. If printing on alternate color backgrounds, other than black, gold, gray,
or white, the logo must appear in one color, all white. Some full color applications
of the brand on alternate colors will be evaluated on a case-by-case basis.
Full Color Black Letters
Full Color White Letters
The two-color master brand logo does not include a gray stroke and can be used on
both white and gray backgrounds. Two-color versions are available for instances of
printing limitations. When possible, the full-color version is preferred. Dark backgrounds
such as black require full color or white one-color application.
The black one-color logo should be used on light or soft color backgrounds, such as
white, gray or gold. The interior of the KS monogram must be lighter than the first
outer stroke. If printing on alternate color backgrounds, other than black, gold,
gray, or white, the brand must appear in one color, all white.
The all-white one-color option must be used on darker-colored backgrounds. The interior
of the KS monogram must be lighter than the first outer stroke. If printing on alternate
color backgrounds, other than black, gold, gray, or white, the brand must appear in
one color, all white.
All-white logo can also be reproduced in all gold as illustrated below
Color Usage
The following guidelines will help provide a sense of hierarchy, balance and harmony.
Our color system can be flexible when needed, but restraint is highly encouraged.
Balance ratios on individual pages, spreads and other layouts will vary from time
to time. However, remember that our primary colors should be predominant overall.
Our primary colors should be present in all communications.
Never use our complementary colors as primaries; they were developed to complement
our core colors, not to overtake them.
Try to limit the use of complementary colors to less than 10% of overall design.
A maximum of two complementary colors at a time is encouraged.
However, when the need to differentiate parts of complex content arises, additional
complementary colors can be added thoughtfully and sparingly.
Provide high contrast for accessibility purposes. Ensure that color contrast passes
accessibility standards.
Provide high contrast. Our communications must be created to be accessible to all.
Ensure that color contrast passes accessibility standards.
Legibility is paramount. Check your color combinations for body copy and headlines.
Digital Signage
Kennesaw State University’s digital signage promotes University activities, events and educational opportunities by providing well-produced, on-brand, eye-catching advertisements to internal and external audiences.
OwlTV is the KSU Digital Signage Network. OwlTV is available for university-wide content
which delivers messages to more than 150 digital signs across the Kennesaw and Marietta
campuses. Download the OwlTV Policy and Procedures document for direction in posting
messaging on the network. OwlTV artwork can be uploaded using this guide.
Note: If you are attempting to access OwlTV off-campus, you will need to connect through
VPN. For inquiries related to OwlTV, please contact owltv@kennesaw.edu.
KSU's highway digital sign is on the east side of I-75 at Big Shanty Road. The sign
contains three advertising content areas. The top visual (the Kennesaw State logo)
and bottom visuals (the KSU athletic logo and the Fifth Third Bank logo) are permanent,
but the digital space in the middle is available for advertising to external audiences.
Download the I-75 Sign Policy and Procedures document for direction in posting messaging
on the I-75 sign. For inquiries related to the I-75 sign, please contact 75digital@kennesaw.edu.
Acceptable Content Content should promote University activities, events and educational opportunities.
Material should be informative and of interest to students, faculty, staff and visitors.
Content must comply with local, state and federal laws and any applicable policies,
rules and regulations of Kennesaw State University. Examples of acceptable content
include:
Athletic Events
Lectures
Art exhibits
Concerts, plays or theater performances
Admission events and campus tours
Summer camps
Class enrollment schedules
University-level advertising campaigns and branding messages
Campaign initiatives developed by the Office of Communications and Marketing aimed
at recruitment and/or enhanced brand awareness
Campus-wide messaging to include, events and other important information approved
by the Office of Communications and Marketing
75 Sign Policy
The Kennesaw State University highway digital sign is on the east side of I-75 at
Big Shanty Road. The sign contains three advertising content areas. The top visual
(the Kennesaw State logo) and bottom visuals (the KSU athletic logo and the Fifth
Third Bank logo) are permanent, but the digital space in the middle is available for
advertising toward external audiences.
Acceptable Content
Content should promote University activities, events and educational opportunities.
Material should be informative and of interest to students, faculty, staff and visitors.
Content must comply with local, state and federal laws and any applicable policies,
rules and regulations of Kennesaw State University
Examples of acceptable content include:
Athletic Events;
Lectures;
Art exhibits;
Concerts, plays or theater performances;
Admission events and campus tours;
Summer camps;
University-level advertising campaigns and branding messages
Campaign initiatives developed by the Office of Strategic Communications and Marketing
aimed at recruitment and/or enhanced brand awareness;
Campus-wide messaging to include, events and other important information approved
by the Office of Strategic Communications and Marketing.
Laws governing the University’s non-profit status would suggest that no commercial (for-profit) individuals or institutions be promoted through a University medium such as Digital Signage. The University does not allow for paid advertising (commercials or endorsements) but does provide consideration for its corporate sponsors and underwriters where deemed appropriate by the Office of Advancement and the Office of Communications and Marketing.
The university does not permit advertising of the following:
Any event that promotes illegal activities or violates any University, local, state
or federal laws or policies;
Alcoholic beverages, tobacco or tobacco related products, drugs;
Weapons;
Any item perceived by the university to promote obscene or objectionable items;
Competing services of university assets, such as housing, and dining;
Political entities relating to campus, local, statewide, or national elections;
Religious entities;
Any event NOT open to the general public;
Events that do not appeal to a wide University Community audience;
Messages from non-affiliated Kennesaw State organizations;
No classified ads (cars/apartments/bicycles/computers, etc.);
No personal messages (one person to another)
Additionally, contents of all Digital Signage under University jurisdiction (i.e., housed on University servers) must comply with local, state and federal laws and with Kennesaw State University’s policies, rules, and regulations.
Requesting organizations are responsible for the design, production and timely submission
of design creative. The I-75 sign rotates advertisements every 10 seconds which is
a short time frame to tell a story. Due to this rotating nature of digital signage,
well-designed, concise messages are critical.
Simplicity
Overall, your digital signage design should be clean, succinct and relevant to the
audience it is facing. Simplicity is key when designing for this medium.
If there are too many elements fighting for space within the message, information is lost. Don’t try to utilize too many visual elements in terms of excessive pictures, fancy fonts, or colors. Make sure what you add enhances the message, not distracts from it. Ask yourself if every element is adding something to the message. If not, it’s time to scale back. Less is always more.
Information Hierarchy
The headline is the piece of information that most viewers will read first. They may not go on to read the rest of the information, so the headline should be clear, concise, and accurately represent the content of the message. This text should be the largest and boldest piece of information within the message. Remember to include a “Call to Action” for each message. What should the viewer take away from it? What would you like the result to be? Clearly communicate what the intent is every time.
Typography
Utilize easy to read fonts - the strongest options for legibility are sans-serif fonts
such as Arial, which, when applied with a strong line weight, are bold and easy to
see;
Use italics and script fonts sparingly, unless dictated by the creative services team,
as they are harder to read and fatigue the eye;
Do not use more than two fonts;
Keep the type size as large as possible, especially for headlines. Text that is too
small, even if the message is short, will make it difficult to read;
3x5 rule: utilize either three lines of text with five words or five lines with three
words
If it takes longer than 7 seconds to read the message, consider revising your message.
Color use in design
Use color for contrast and clarity, and to guide the viewer’s eye to the most important information;
Don’t use too many colors in the same space- doing so confuses the space and causes the viewer to lose specific focus and reduce clarity;
Dark backgrounds or images should utilize light or white text;
Light backgrounds should utilize dark text;
Very bright color can make reading difficult – avoid white backgrounds;
With LED technology, especially the 75 sign, white or very light colors may repel
the eye and may be offensive to drivers at night.
File Specifications
Resolution:
72 dpi
Dimensions:
I-75 sign: 1440 pixels wide by 900 pixels tall
Color Mode and File Format
Graphics should be created in RGB color mode for color consistency
Graphics should be submitted as JPG files
Helpful Hints
Pay attention to the font choice. Cursive script and negative space within the type
can decrease legibility.
Make text as large as possible with limited text including dates and starting times
of events
University logos are not required as university brand identity is already established
as part of the sign
Include a call to action, such as a short URL leading the reader to more info.
Use high-contrast colors while avoiding a bright overall design, which may cause night-driving
distractions
A good way to test visibility- stand a few feet back from your computer screen or
make the window small.
Copyright
No copyrighted or trademarked content may be posted on digital signage unless the
requestor provides written permission from the copyright or trademark holder to use
the content. Only content the University owns or royalty-free content may be used
with digital signage. If there is any doubt about copyright or trademark compliance,
content creators will have to remove the questionable content from the ad.
Visual Identity Compliance
All digital signage requests and artwork must be submitted for approval to The Office
of Strategic Communications and Marketing at 75digital@kennesaw.edufor I-75 signage. Ads created for the I-75 sign do not require the use of the university logo as university brand identity is already established. All ad creative will be evaluated for adherence to the University Visual Identity Program (VIP) posted at http://styleguide.kennesaw.edu/vip.php
Don'ts
Do's
No logo needed. Brand extension/sub-brand can be typed out.
Keep information clear and concise. Important information stands out and is easy to
read.
If using a picture make sure to have the information easy to read, otherwise keep
it simple with branded elements and a simplistic layout.
Editorial Styleguide
The Editorial Style and Usage Guide ensures consistency across written and printed communications at Kennesaw State University. Based on the Associated Press Stylebook and Merriam-Webster’s Collegiate Dictionary, this guide serves as a reference for common style and usage questions.
While not a replacement for discipline-specific guides like APA or Chicago, it evolves
to reflect current language trends and institutional preferences.
All social media accounts created for conducting official University business and
maintained in the name of Kennesaw State University must have branded social media
profile images.* A direct link to the profile image download page can be found on the photoshelter site.
Please note that images with a black background are reserved for Kennesaw State University's main social media accounts. Profile
images with a gold background are reserved for Kennesaw State University's 13 colleges. Profile images with a white or gray background are available to any other academic or administrative unit (office, department, program,
center, etc.).
* Affiliate brands may use alternate branded social media profile images. Affiliate brands are brands
that have a direct connection or partnership with the University. Examples include
registered student organizations, club teams, business partners, sponsors, retail
affiliates and associations of the University. The KSU Foundation, Alumni Association, KSU Athletics Association, Parent and Family Association, along with other approved units on campus that may provide services at a commercial
level, are authorized to use an affiliate brand. Affiliate brands that choose to identify
with the University branding must use the white or gray social media profile images.
The colors, designs and proportions of official social media profile images may not
be altered, no additional text may be added, and designs or objects may not be placed
on top of official profile images.
Do not use social media profile images as official logos. Official logos are available
for download from https://owlbrand.kennesaw.edu/
Administrative and academic units are encouraged to use social media cover images to display photos, text or other information that is relevant and engaging to the unit's specific audience. Do not use official logos in your cover art. Use of the University’s brand, including the University logo, name and/or other brand identifiers must be reviewed by the Office of Communications and Marketing. Please submit approval requests tohttps://stratcomm.kennesaw.edu/project-request.
Official Kennesaw State University stationery is purchased through a state contract,
managed by the Office of Procurement and Contracting. The contract has been negotiated to provide lower costs and standardize information that’s aligned with the university’s visual identity. The printing of stationery through other sources, whether internal or external to the university, is prohibited as it violates the parameters of the state-awarded contract.
All colleges, departments, programs and administrative units are required to use the official business stationery package as illustrated on the following pages. Orders for stationery must be submitted through the approved vendor’s website. Use of the university’s indicia for business reply envelopes and other business uses must be reviewed and approved by the university’s postal services distribution center.
The official university’s stationery features the master logo on the top.
The official university business package includes:
Business cards
Letterheads
Letter size
Monarch size
Envelopes
No. 10 Business
No. 10 Business Window
Monarch
No. 9 Business Reply
Notepads
Mailing labels
All stationery items outlined in this guide are reviewed and approved through the
More Business portal, and do not require review from designapproval@kennesaw.edu
Please note that per the University stationery standards, when referring to titles, buildings, departments or programs, symbols (i.e. /, &, @, *, #), acronyms and/or initials are not allowed. Job titles must be consistent with the employee’s title as they are listed with Human Resources. Phone numbers must appear as they are listed in the KSU Campus directory.
University business cards are for conducting university business only; therefore,
only official university contact information, including QR codes, may appear on business
cards.
Printing an item that is not a part of the contract is considered a custom order.
All custom orders must be submitted for approval to Office of Strategic Communications
and Marketing at stationery@kennesaw.edu prior to printing.
Standard Business Card
The standard business card is for use by all faculty and staff members. Please note
that due to the limited space on business cards, all orders are reviewed and approved
by the Office of Strategic Communications and Marketing to ensure that only pertinent
information is presented.
Option 1 permits::
Three lines for a title
Three lines for brand extension or sub-brand names or two lines for brand extension
or sub-brand name and one line for department website (website must be 20 characters
or less).
Seven lines of text in the address and contact information section.
Option 2 permits:
Two lines for a title
Two lines for department brand extension or sub-brand name
Two lines for building names
Three lines for location and address information
Option 3 permits:
Two lines for a title
Two lines for department brand extension or sub-brand name
Two lines for building names
Three lines for location and address information
QR code on the back
Option 4 permits:
Two lines for a title
Two lines for department brand extension or sub-brand name
Two lines for building names
Three lines for location and address information
QR code on the front
Guidelines for Adding a QR Code:
QR code information is restricted to official kennesaw.edu web addresses only. QR codes with graphics, contact information, and non-university URLs are not permitted.
Enter a kennesaw.edu web address (URL) for the website you wish to use in the Department Website field.
Use short URLs when possible. Some longer URLs may generate a QR code that does not
fit in the allotted space. To allow for more space, we suggest dropping prefixes such
as (http:// and www.) to shorten the URL.
If your QR code doesn't display properly, try using the size adjustment option provided
in the portal.
TEST your QR code using the onscreen proof with your smart device to make sure it opens the website you want before you add the card to your shopping cart.
Student Business Card Students are allowed to distribute business cards using the institutional logo for
academic purposes only. To qualify for a student business card, students must meet
the following criteria:
Be sponsored by an academic department or program.
Hold a leadership position/role within a registered student organization (RSO).
This includes graduate research assistants, master’s, and Ph.D. candidates. The card must feature “Student” under the individual’s name. Please note students wishing to produce cards for personal purposes are unauthorized to use institutional marks when doing so. All requests for student business cards must be submitted for approval to the Office of Strategic Communications and Marketing at stationery@kennesaw.edu. Approval must be obtained prior to production.
Standard Letterhead The standard letterhead is used for official university correspondence by all colleges, departments and administrative units. The letterhead must have the university’s logo on the top and the unit information at the bottom. The university’s website is to be used at all times.
Monarch Letterhead The monarch letterhead is used primarily for informal, interoffice correspondence.
#10 Envelope
#10 Envelope (Black)
#10 Window Envelope (Black)
#9 Business Reply
Monarch Envelope
Business reply envelopes must be approved by KSU Postal Services
Questions concerning stationery should be directed to Office of Communications and Marketing at 470-578-6203.
Promotional Merchandise
The use of Kennesaw State branding on merchandise is managed by the Office of Trademark
Management & Licensing.
The Kennesaw State’s master brand is to be used on all permanent employee name tags and any volunteer name tags used for board meetings, conferences, workshops and other events.
Name tag colors can consist of black, gold, gray or white. We have four versions of name tags. Provided are a formal option, made with brushed metal, and a casual option made with plastic. Please note that brushed metal will fade and scratch more frequently. Name tag information should only include the Kennesaw State Master Brand logo, the individual’s name, and either the college, department or unit name. Brand extension and sub-brand logos will not be accepted. All artwork must be submitted for approval to designapproval.kennesaw.edu.
Options 1 and 2
Names are 16 pt Montserrat Semibold
Departments are 10 pt Montserrat Medium
Titles are 13 pt Source Serif Pro Semibold Italicized
Option 3
Names are 15 pt Montserrat Semibold
Departments are 10 pt Montserrat Medium
Titles are 10 pt Source Serif Pro Semibold Italicized
Hybrid
Names are 16 pt Montserrat Semibold
Departments are 10 pt Montserrat Medium
Titles are 11.5 pt Source Serif Pro Semibold Italicized
The Kennesaw State’s master brand is to be used on table covers and table runners. Tablecloth colors can consist of black, gold, gray or white. Brand extension and sub-brand logos will not be accepted. College, department and unit information can be displayed under the master brand with the allotted protected space required. All artwork must be submitted for approval to designapproval.kennesaw.edu.
Tablecloths will have:
5” wide horizontal master brand logo centered
25” clear space below master brand logo
5” department, unit or college name in Montserrant Medium font centered
If two lines of text are required, leading should be a minimum of 1” between text lines.
The university's master brand and/or approved brand extensions and sub-brands must be prominently placed on the left chest area of uniforms. Uniforms colors can consist of black, gold, grey or white, unless industry standards require alternate colors. Additional approved graphic elements may be placed on such apparel, but not as a replacement for the university's approved marks. Location of the university brand on promotion pieces with approved graphics will be considered on a case-by-case basis. All artwork must be submitted for approval to https://stratcomm.kennesaw.edu/project-request.
University logo must be present.
Logo must be on the left chest if only the logo or graphic are present
Department or program name can be located on other areas of garment, but the university
logo must be present
If campaign graphic or graphics are used, the appropriate logo can be placed on the
sleeve or back of the shirt.
Black, gold, gray, white preferred colors for apparel, although alternate colors are
accepted if an event or a campaign theme is used.
If print space is to small university name can be used, but university identity must
be present.
Non-apparel items, ranging from pens, stress balls, lapel pins, lanyards, bags, drinkware, etc, commonly have a limited print space. Therefore, we must accommodate based on print space allowed for the product.
University identity is always required. If print space does not allow enough space for the university logo (preferred), the name of the institution (Kennesaw State University) can be used instead.
Department/program names and campaign slogans can be featured in other print spaces on the product.
The suppliers listed below are the preferred source(s) for promotional products as they have been awarded through a State-mandated competitive procurement process. In compliance with KSU's Visual Identity Program, the suppliers listed are licensed through the university licensing agent, Collegiate Licensing Company (CLC). If these suppliers do not meet your promotional items needs, you may select another supplier, registered with Collegiate Licensing Company (CLC), once justification documentation is submitted indicating the following:
If the requester prefers to use an alternate source, the College University Procurement
Officer (CUPO) or Director of Contract Management may waive the use of the University
Contract based on one of the following conditions below:
The Buyer Partner demonstrates that the University Contractor will not lower their
price to match or be within 10 percent of the pricing of the non-contracted vendor.
The cost savings from the non-contracted supplier is 10 percent or more.
The product or service is needed quickly and cannot be delivered by the University
contractor at the time needed.
Participation in conferences, trade shows, college fairs and other public events is a prime opportunity to reinforce the university’s visual identity. As such, the university’s brand should be prominently displayed on all materials. All artwork must be submitted for approval to https://stratcomm.kennesaw.edu/project-request/
Exhibits and Display
The university’s brand should be prominently displayed on all exhibit and display materials, including, but not limited to, table-top displays, stand banners, pull-up banners and booth exhibits. In most instances, the official logo should appear on the top or lead panel of the display.
Podium Signage
The university’s master brand should be prominently displayed on podiums for press conferences, convocations, symposiums and other major presentations and events held on campus. Podium signage featuring the official seal is only to be used by the Office of the President.
It is important that Kennesaw State University project an image of excellence and cohesiveness to all of our audiences. This guide establishes consistent visual usage of the official Kennesaw State University logo and brand. The logos and official university names have registered trademark protection, and any use of the logos or official university names other than those identified in this guide is prohibited.
The Kennesaw State University visual identity programs establishes official policy
and standards for the design of Kennesaw State publications, stationery, signage and
other applications, including the web.
This KSU visual identity style guide outlines specific rules and standards to be followed
by authors and editors. Adhering to these standards will help ensure that communications
from every college, department and office speak with a clear and uniform voice that
best represents the image and brand of Kennesaw State University.
The proper use of the KSU brand logos and university name must be used consistently
across campus including signage, presentation and electronic media.
This section outlines guidelines for brand usage in the following areas: signage,
photography, video, social, web, and other uses.
Publication, Print Media and Web Use
Use of the university’s brand, that include university logo, name, and other brand identifiers, must be reviewed by the Office of Communications and Marketing. Please submit approval requests to https://www.kennesaw.edu/stratcomm/project-request/
Web Usage
University names, the official logo and other university trademarks are restricted to official university use only. Personal webpages are not permitted to display the official logo or university trademarks. Nor may such pages use the university’s name in a manner that would lead the web reader to perceive that the webpage is an official university page.
Resale and Other Commercial Use of University Logos
Kennesaw State’s name and trademarks may be used solely with the permission of Kennesaw State. Items offered for sale to the public bearing the University’s name and trademarks must be licensed.
Items manufactured for internal use (by students, staff, or affiliates) must be approved
and must be manufactured by an officially licensed vendor. If a licensee is not used,
the university may not approve funding for the order.
For information on obtaining a Kennesaw State license, please contact CLC https://clc.com/
Official student organizations are required to use a licensee to produce any merchandise or apparel with the Kennesaw State name and/or trademarks. Student organizations must request and obtain approval to use the university’s names, logos or symbols on commercial goods and specialty items. This includes merchandise used within the organization (staff shirts, pens, etc.), given as gifts, or sold. Registered student organizations may represent themselves as agents of the university and use names, official logos or symbols of the university with the written consent of Office of Communications and Marketing. Requests and artwork must be submitted for approval to Office of Communications and Marketing at https://www.kennesaw.edu/stratcomm/project-request/
Exemptions For Design Approval
Design approval is not required for academic materials produced for scholarly presentation
(e.g., peer-reviewed articles, poster presentations, oral presentations, PowerPoint
presentations, etc.).
For publications and materials of this nature that employ the university’s logo, the author/creator is asked to comply fully with the university’s visual identity standards by following the logo usage guidelines as outlined in the Official Logo Policy.
Registered student organizations (RSO) may represent themselves as agents of the university
and use official affiliate level, official logos or symbols of the university with
the written consent of Office of Strategic Communications and Marketing. Requests
and artwork must be submitted for approval to Office of Communications and Marketing
at https://www.kennesaw.edu/stratcomm/project-request/ Approval must be received prior to printing, manufacturing and distributing.
To assist in the approval process, the RSO must submit a copy of its current logo
at the time it applies for registration or renewal. Requests or artwork that do not
reflect the logo on file will not be approved.
Student organizations are not permitted to use the university’s official seal or KS monogram that does not include institutional name lock-up.
Student organizations are not allowed to alter the spirit marks without permission from Trademark Licensing Program. Student organization logos must have the words “Student Organization,” “Student Club,” or “Student Chapter” in the logo design.
Student Organizations are not approved to use the Athletic monogram. The Athletic monogram is reserved for the Athletic Association and NCAA sports.
Approval must be received prior to printing, manufacturing and distributing materials.
Any use of logos, seals, names or other university marks must be in accordance with
policies established by the university. The official logo or seal is not permitted
for personal use, e.g., graduation invitations, personal business cards, etc.
Individual Students
Students representing themselves are not permitted to use the university’s official logo or other university trademarks. Exceptions to this policy are granted in a limited number of special situations. For example, the official logo may be used for class projects and for university-approved conference and presentation materials. To be considered for such an exception, submit a request to logos@kennesaw.edu. Should permission be granted, all materials utilizing the logos, names or other
university marks should be submitted to https://www.kennesaw.edu/stratcomm/project-request/ prior to use.
Approval must be received prior to printing, manufacturing or distributing. Any use
of logos, seals, names or other university marks must be in accordance with policies
established by the university. The logo or seal may not be used for personal use,
e.g., graduation invitations, personal business cards, etc.
Photography
Kennesaw State University’s photography content reflects the institution’s focus on student success, relevant research, engaged education, community impact, diversity, collaboration, and the college experience.
Photography Content Guidelines and Keys to Success
Strong center of interest – Viewers should be immediately drawn to the essential message or story being told.
Action oriented – In addition to creating compelling portraits, focusing the subject on the work they are most passionate about will lead to provocative storytelling imagery.
Decisive moments – By careful planning and patience, great KSU moments can be captured.
Backgrounds and Locations – Consider choosing backgrounds or locations that add to the story, such as classrooms, labs, and campus locations. Simple or uncluttered will add to the impact of the subject. Environmental locations add to the story line and provide a level of interest.
Lighting – When creating content outside, consider early morning or late afternoon, to take advantage of the best natural light conditions. Auxillary light can be added as needed. It’s best to avoid Midday light which is harsh and unflattering. For inside imagery, adding auxiliary lighting to supplement, enhance or even override the rooms unflattering overhead lighting provides a bright, clean photograph.
Posing – Photograph the subject in a variety of poses (standing, sitting, leaning), expressions and angles, some looking toward the camera, as well as, engaging in the task or activity.
Framing – A variety of camera framing (vertical, square or horizontal) is desired, including headshots, environmental views, and details. This allows for campus wide usages.
Wardrobe Styling – The subject should be wearing appropriate attire for the location and topic. Be sure the garments are neat, clean, and fit correctly. Avoid garments with logos from other universities and specific companies when possible. Simple, solid clothing is preferred. KSU logo wear is acceptable, but generally not on everyone. Ask subjects to comb (style their hair), and adjust their clothing, as needed.
Location Styling – Style the location and surrounding to clean up the space, removing distracting or inappropriate objects from the camera frame. Most locations need some styling clean up, from temporarily removing posters and notes to relocating trash cans. Check to see that old logos are not visible in signs, posters, paperwork, garments, etc.
Props and Objects - Props or items in the photograph should be appropriate to the scene and topic.
Backpacks, books, computers, lab objects, tools, etc. are good props and enhance the
storytelling aspects.
Camera Equipment – Recommendations for photography capture is high quality professional cameras and lenses that provide sharp, color accurate, high resolution digital files.
Post-Processing (development or editing) – KSU’s photography style is a natural, crisp, colorful look. Most photographs are process for an authentic look, with some editing to enhance the image. Stylized filters, special effects, black and white, and overly processed photographs are not appropriate.
Headshots – KSU Professional Profile Photos
The KSU photography team can provide a professional branded profile headshot for faculty
and staff. To schedule an official KSU headshot - Faculty/Staff Headshot Scheduling
Contact
For additional information or questions about KSU brand photography, please email
photography@kennesaw.edu.
Kennesaw State University’s video content tells the story of our staff, faculty, and students. Whether it’s capturing the sights and sounds of an exciting event, or working with on-screen talent to record a script, all video content needs to follow a few key guidelines to ensure you capture the highest quality footage possible.
It is preferred that video be shot in 4K (3840x2160), but 1080p is acceptable.
Final video files must be exported at 23.98fps or 30fps.
Font used in video must be university approved fonts.
Standards for KS logo template use: (Templates available through Video Services).
If uploading the video to YouTube and/or the KSU website, the video must have KS logo
bookends at the beginning and end.
If the video is to be posted on social media, only have the KS logo at the end.
If the video is for a specific college or department, use the logo for that unit.
When using the transition templates, ensure that the transition fully covers the cut
between two clips and no black frames are seen.
Plan well in advance of delivery– When making videos, plan as far ahead of your delivery date as possible. This will
give you the flexibility and freedom to think through where you will film, who will
be in the video, what the style will be, etc. Even short videos take time to make,
so plan accordingly!
Get everyone involved on the same page – There are a lot of moving parts when planning to shoot video. Take the time beforehand
to prepare scripts, storyboards, shot lists, and call sheets to ensure everything
goes according to plan.
Upbeat and positive energy – Videos are only as engaging and exciting as the subjects on screen. Whether you’re selecting music or making casting choices, everything about the production should be geared towards getting the most authentic and engaging content possible.
Emotive performances – If you’re working with on-screen talent to record lines, encourage them to be expressive, upbeat, and excited. This energy carries through into the delivery of the lines and will give you a stronger result.
Camera discipline – When capturing video content at an event it’s easy to feel the need to film everything, all the time. Instead, decide ahead of time what footage and content you need for your project. This narrows your focus to ensure you walk away with the necessary content to tell your story.
Use KSU Gold to draw the eye – Our KSU Gold color is bright and attention grabbing. Using it effectively is a great way to tie the footage to KSU and to give the footage a pop of color. Don’t overuse it though, as it can lose its impact and conflict with certain skin tones.
Keep it short – Shorter videos perform better on social media platforms and increase the chance of
a viewer watching your video from beginning to end. Conveying information visually
is an efficient and engaging way to show lots of information in a short amount of
time. If it helps, make multiple short videos rather than one long one.
End with a call to action – The video gets the viewer interested, the call to action gets them engaged. Adding
a URL, tagline, or other call to action at the end prompts the viewer to take action
after watching the video.
Questions concerning issues related to website design, technical aspects of the university
website and/or college, department or unit pages should be directed to the KSU Web Content Style Guide.
Consistent building signage is a critical part of the Kennesaw State University visual identity program. While consideration may be given to factors such as donor recognition and architectural design, particularly for interior signage, all building signage should be consistent with the university’s visual identity program and use the official university logo and colors. KSU logos are not used on interior signage.
Exterior and interior signage guidelines
Requests for all interior and exterior signage must be reviewed and approved by the
Office of Facilities. And the Office of Strategic Communications and Marketing.
Templates for signage are being created for all university-owned buildings on campus
to incorporate the university brand. All new requests for building signage will be
created to support the university brand.
To request new building signage, please contact Facilities Planning and Design Services
at 470-578-3602.
All requests must be reviewed by the university’s signage task force and approved by Office of Strategic Communications and Marketing.
Other types of exterior signage may be approved if they meet the visual identity program
guidelines.
To request any facility signage or design work, please contact The Office of Facilities
Directional signage (maps, kiosks and other graphic or audible means used to convey location and directions) — Facilities Planning and Design Services, 470-578-3602
Department name signage — Facilities Planning and Design Service, 470-578-3602
Office/room numbers — Facilities Planning and Design Services, 470-578-3602
All posters, fliers, announcements and temporary signage must be reviewed for brand usage by brandapproval@kennesaw.edu. KSU buildings and residential areas may have additional procedures for displaying posters, including posting locations. Such procedures should be consistent with this or any other University policy. KSU community members interested in displaying posters in those areas are responsible for obtaining and abiding by such procedures. Academic and administrative units at KSU have adopted specific guidelines and procedures for displaying posters within University property, and any individual or organization desiring to post in such areas should consult with the Dean’s Office of the respective college or the building administration for those guidelines and procedures.
Promotional Yard signs – are only approved for directional or event signage and retail revenue-generating promotions. Yard signs are temporary signage and must be removed promptly following the event or promotion and should adhere to the University’s posting and chalking policy.
