Elevating the Visibility of the University

Kennesaw State University’s Office of Strategic Communications and Marketing is a full-service, in-house marketing, creative and communications resource. Our wide range of capabilities enables us to work efficiently and effectively with our internal and external audiences to enhance and advance the reputation of Kennesaw State.

We provide professional guidance and support to meet strategic communication and marketing goals. Our mission, vision and values are our guideposts for achieving strategic goals and working within the KSU community.

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Creative Services

The Creative Services team helps to transform ideas into visually compelling narratives that capture the spirit of Kennesaw State. Through stunning photography, engaging videos, and dynamic graphics, they elevate the university’s brand while ensuring consistency with its visual identity. With expertise that spans design services, photography, video production, and digital asset management, they provide the essential creative resources that drive impactful and effective communication.

Their innovative work not only grabs attention but also strengthens our messaging, making them an essential force behind KSU’s communication and branding success.

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Branding

Kennesaw State's brand is more than just our logos and colors—it embodies our mission, values, and commitment to excellence. A strong, cohesive brand ensures that every communication reflects the university’s identity with clarity and impact. Our Brand Identity Reference Guide provides the essential tools and guidelines for maintaining consistency across all platforms, from digital media and print materials to signage and merchandise.

By following these standards, we reinforce KSU’s reputation, create a unified presence, and ensure that every message aligns with our goals for the future.

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Marketing

A well-executed marketing strategy is essential for supporting KSU's brand, increasing awareness, and driving enrollment. Our team proudly collaborates with colleges and departments spanning both campuses to develop data-driven marketing plans and multi-channel campaigns that align with the university’s strategic goals. From audience research and campaign development to performance tracking, we provide the expertise needed to create well-performing marketing solutions.

By understanding the student journey and leveraging targeted messaging, we ensure that KSU remains a top choice for all prospective students.

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Publications

The Kennesaw State Summit Magazine is the university’s premier publication, offering an in-depth look at the latest news, events, and achievements that define the KSU community. Each issue highlights groundbreaking research, inspiring student and faculty stories, and the accomplishments of outstanding alumni, fostering pride and connection among readers. Through compelling storytelling and rich visuals, the magazine showcases KSU’s impact while reflecting on its mission and vision.

With an extensive archive available, readers can explore the university’s evolution and milestones, making it a valuable resource for staying engaged with our dynamic growth and success.

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Social Media

Establishing a strong social media presence at Kennesaw State is an essential way to engage with students, faculty, staff, alumni, and the broader KSU community. The Office of Strategic Communications and Marketing provides guidance and resources to help colleges, departments, and programs effectively manage their official social media accounts while maintaining brand consistency.

From selecting the right platform and creating a sustainable content strategy to adhering to profile image guidelines and registering accounts, KSU’s social media team offers the support needed to build meaningful connections online. For assistance or to join the university’s growing social media network, reach out to socialmedia@kennesaw.edu.

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Strategic Communications

The Strategic Communications team plays a vital role in shaping the University’s visibility through media relations, internal communications, and digital engagement. As the primary media contact, the team develops news releases, maintains relationships with media outlets, and highlights faculty and campus achievements. In addition, Strategic Communications oversees KSU’s news website, magazine, social media presence, and internal communication channels, ensuring that key messages reach the right audiences.

The team also supports faculty and staff in promoting research, events, and expertise. For media inquiries or assistance with sharing news, contact the public relations staff.

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