Using Grammar Rhetorically for Style
Grammarian and textbook author Martha Kolln asks us to look at sentences as a series of slots into which we place words (5). We know what to put into certain slots; for example, in the “subject” slot we know we need a noun or a pronoun, and in the “verb” slot we need, well, a verb. Knowing just these two slots, I can make a good sentence: “I laughed.” As sentences get more and more sophisticated, more slots become available. For example, adding an adverb slot, I can create the following sentence: “I laughed loudly.” This is a basic element of the rules—the rules tell us what we are allowed to put into the slots.
So then, how do we move past the rules? How does a writer use grammar rhetorically? First and foremost, you use grammar this way by being conscious of the choices that you are making. Remember, when you write, you aren’t simply putting words on paper; you are constructing a conversation with a reader. You make conscious choices about your topic, your title, and your word choice, as well as many other choices, in order to carry on that conversation—grammar is just part of the many choices that you can use to your advantage when you are using language for your specific purpose. It might help you to see how this is done by looking at works that have been written for a variety of audiences and trying to figure out why the authors made the grammatical choices that they did.
Throughout the rest of this essay, I will present several examples of writing, and
I will look at what each author has chosen to put into their sentence slots and why
they made those choices. The first example is a paragraph from the manual for the
video game Fallout 3:
Nuclear war. The very words conjure images of mushroom clouds, gas masks, and bewildered children ducking and covering under their school desks. But it’s the aftermath of such a conflict that truly captures our imagination, in large part because there’s no real-world equivalent we can relate to. Mankind may have witnessed the horror of the atomic bomb, but thankfully we’ve somehow succeeded in not blowing up the entire planet. At least, not yet. (Vault Dweller’s Survival Guide 3)
This paragraph violates many of the rules that I learned as a developing writer. For
example, I see the contractions it’s, there’s, and we’ve, and a conjunction, but, starts a sentence. I see the preposition to ending a sentence—a definite no-no, if I remember my grammar rules. Also, as I write this on my computer, my word processor is very kindly informing me that there are two fragments in this paragraph. I believe that Ms. Herrema, my eighth grade English teacher, would cringe if she read this paragraph in a student paper. Yet I think it unlikely that you noticed all of these “errors” in the paragraph as you read it. Why didn’t you? Is it because you are ignorant of the rules of grammar? Absolutely not! Assuming that you didn’t notice them, you didn’t notice them because taken all together, the paragraph flowed well. The fragment sentence, Nuclear war, didn’t bother you—in fact, it probably grabbed your attention. The contractions didn’t bother you because it sounded like someone was speaking to you. And they were. The intended audience of the writer is those who would buy and play video games. (That might include you—it does include me.) As such, the author knowledgeably chose the language, the grammar, of the game manual in order to maintain the interest of the audience. We speak with con- tractions; the author uses contractions. We speak in fragments; the author uses them. Notice that the author is using the fragments ominously. He (or she, but probably they—much professional writing is team written) begins with Nuclear war. Culturally, we have, for the past seventy years or so, lived with the knowledge that a nuclear war could happen. Those two words conjure up such dark and depressing images that all the author needs to do is say them, and we’re hooked. Likewise, the last sentence of the paragraph is also a fragment, ominous, and attention grabbing: At least, not yet. We have dodged this atomic bullet until now, but it could still happen—and that is what the author wishes to leave us with.
Let’s look at how the commas are used in this paragraph. The first commas that we see are in the list: mushroom clouds, gas masks, and bewildered children. Why does the author put those commas there? Is it because the rules tell him to? Yes—and no. Sure, the rules tell us to put those commas in there, but if we’re relying on the rhetorical use of grammar, we’ll also use them in exactly the same way. A comma indicates a pause in a sentence, a pause that the audience needs in order to get the meaning the author intends to give them. Read that sentence out loud without the commas: The very words conjure images of mushroom clouds gas masks and bewildered children
ducking and covering under their school desks. Without the commas, it sounds weird. Your audience might even see this as five- item list of mushroom, clouds, gas, masks, and bewildered children, rather than the three-item list that it is. If the author’s meaning is for the audience to see mushroom clouds and gas masks and bewildered children, regard- less of the rules, he would add a comma to make them pause, just a bit, at certain points.
Let’s move from the popular to the academic in this next example:
The typewriter is effectively a lost technology, occupying a strange, interstitial
space in the broader field of media history, a fulcrum between the movable type of
modern print culture and the malleable digital information of postmodern electronic
culture. I argue that consideration of the typewriter as a writing system thus provides
critical purchase on this field precisely to the extent that the machine itself is
ephemeral and ultimately obsolete. (Benzon 93)
Did you get all that? You probably noticed the difference in vocabulary between this
paragraph and the passage from game manual. This author is definitely writing for
a different audience; in this case, he is writing for English scholars and educators.
If we look at the first sentence as a series of slots, we see typewriter in the subject slot, is in the verb slot, and technology in the object slot. But we also see effectively and lost in the sentence, occupying two optional slots. Lost is positioned in an adjective
slot and describes technology. What kind of technology? Lost technology. Effectively is positioned in an adverb slot, and as such it modifies the verb. Is what? Is effectively. We could have eliminated these two modifiers and the sentence would have made sense. But Benzon, the author, did not want to say that “The typewriter is a technology.” He wanted to say that it was effectively a lost technology. Typewriters still exist, and people still use them, although they are effectively a lost technology.
Notice, too, that there are other optional slots that were not filled. Typewriter, as a noun, has an optional adjective slot, too. But instead of describing the typewriters, Benzon chooses not to fill in that slot. Doing so might restrict the noun—adding an adjective to describe what type of typewriters are lost technology could limit the meaning. Adding an adjective like red, old, or dusty would say that typewriters that are blue, new, or clean are not lost technology.
Benzon also chooses to use the grammatical device of parallelism in the phrase, “a fulcrum between the movable type of modern print culture and the malleable digital information of postmodern electronic culture.” Movable type runs parallel to malleable digital information. In both situations, we see nouns (type and information) preceded by filled adjective
slots. Movable and malleable even sound similar. Benzon opted to fill in another adjective slot before information and told us that it was digital information but decided not to do so before type. This is acceptable, of course, because type does not need any additional description,
but we certainly need to know what sort of information is malleable.
Finally, we see in this example that Benzon uses I. This convention is generally acceptable in the discipline of the humanities, and
knowing that his audience would accept this, Benzon has decided to use I. He also uses the active voice, writing, “I argue that consideration of the typewriter as a writing system…” The author, I, is doing something, arguing. (In this case, my middle school English teacher’s advice to write in the active voice has been justified.) Had I not told you that both the use of I and the active voice were acceptable in the humanities, analyzing the previous paragraph
would have shown that this was true.
And now let’s try one more, this time from an academic article from the sciences:
Animals were randomly assigned to three treatment groups with five pigs per group
in a completely randomized design. All pigs were fed the basal diet during the initial
7 day period. Pigs were then fed treatment diets during the next three 7 day periods
and all pigs received the basal diet during the final two 7 day periods. (Stewart
et al. 169)
This excerpt comes from an article in the American Journal of Animal and Veterinary Sciences, so who do you think is the intended audience? If you said, “circus clowns,” you might want to try again.
Obviously, we see vocabulary that is intended for veterinarians or students of veterinary medicine. The main reason that I have offered this pas- sage to you, aside from the fact that I enjoy torturing people with language, is that we can see two differences between this piece of academic writing and the previous piece. The first is that there is no use of I. Why didn’t the authors say, “We fed the pigs the basal diet during the initial 7 day period?” The reason is that, unlike in the humanities disciplines, the use of the personal pronoun is not expected by a science audience. Using it would be counter to the expectations of the audience, so it isn’t used. (Score one for the middle school English teacher who told me not to use I.)
The second difference from the Benzon passage is that the subjects of the sentences aren’t doing anything; this passage is written in the passive voice. Whereas Benzon could say, “I argue,” which showed the active subject I doing something (arguing), in this piece, the pigs are passive receptors of the food. They sit there; food is given to them. If this was recast in active voice, we might end up with, “All pigs ate the basal diet during the initial 7 day period.” Unlike the humanities disciplines, the sciences have a tendency to prefer the passive voice. Again, if I hadn’t just told you these two conventions of science writing, had you rhetorically analyzed the piece, analyzed its audience, purpose, and grammar, you would have seen that these conventions exist.
If you’d like a fourth example, consider this essay that you are reading. Ask yourself why I made the grammatical choices that I did. I use “you,” I use contractions, I tend to use the active voice. There a few fragment sentences in here—the first sentence of the essay is a fragment. Why would I write with these rule violations?
Did you notice the “errors” I listed above as you read through the paper? I am guessing that you did not, or at least you did not catch all of them. If I have done my job right, I have successfully entered into a conversation with you—a first year writing student—and spoken to you using a grammar that is comfortable and appropriate for you. How did I do?
With these four examples, I’ve only given you a taste of how looking at grammar choices rhetorically can help you understand an author’s intended audience, that audience’s expectations, and how the author, by choosing his or her grammar to reflect those needs, attempted to enter into a relationship with the audience. You could spend quite a bit of time on any of those examples and pull even more insights from the grammar that the authors use, but given the scope of this essay, I believe that I can now safely let you go, believing that you now have a solid understanding of how writers—and that includes you—make careful choices with their grammar and use it as a tool to more effectively communicate with their intended audience.
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