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With ecology as common ground, Mario Bretfeld, Michael Blackwell, and Eric Duncan have taken on a bit of a marketing project. 

They want people to love weeds.

Using scientific acumen, the trio want people to reconsider certain plants as beneficial to the environment, thanks to a project housed at Kennesaw State University’s Field Station. There, the Safeguarding, Education, Propagation, and Applied Research Laboratory (SEPAL) project safeguards endangered plants and grows highly important native plants that help ecosystems thrive — the latter rarely get planted in home and business landscapes because of commonly available, non-native alternatives.