Kennesaw State is a member of The Conversation, the world's leading publisher of research-based news and analysis. Operating through a unique collaboration between academics and journalists, this nonprofit, independent news organization publishes articles written by academic experts for the general public and edited by a team of journalists.
Articles published in The Conversation are brief and timely pieces that share researchers’ expertise in policy, science, health, economics, education, history, ethics and most every subject studied in colleges and universities. Some articles offer practical advice grounded in research, while others simply provide authoritative answers to questions that spark curiosity. Through a Creative Commons license, The Conversation distributes its articles to news outlets (such as the Washington Post, Time, Newsweek, CNN, Scientific American and other nationally recognized media sources), offering faculty members an opportunity to expand the reach of their research and expertise.
Faculty work directly with editors from The Conversation who provide feedback and support to ensure the article is written for a general audience.
Faculty members sign off on their article before it is published.
Articles are published in print and online publications ranging from hyper-local to international media outlets.
Faculty authors receive a profile page on The Conversation with a dashboard that shows analytics for each article.
Other benefits cited by faculty from member institutions include:
57%
of writers are contacted by media for interviews in radio, print or television
24%
see increased citations of scholarly articles
36%
receive opportunities for academic collaboration
16%
report influencing policy makers
KSU’s faculty members can pitch article ideas directly to The Conversation or collaborate with a member of the media relations team within the Office of Strategic Communications and Marketing to ensure the submissions are compelling and newsworthy.
KSU’s media relations can help faculty get published in The Conversation in several ways:
10%
are invited to speak at conferences
14%
use The Conversation metrics for funding or grant applications
4%
received a book proposal or publishing opportunity
12%
were invited to write another article for a different outlet
The editors of The Conversation consider these four things when reviewing a pitch:
Step 1: Create an author profile:
Faculty members interested in becoming a contributor to The Conversation:
Step 2: Develop a pitch
Faculty members are encouraged to develop pitches based on their expertise and research and either reach out to KSU’s media relations team or submit a pitch directly through The Conversation website:
(Note: KSU’s media relations team are available to help you hone your idea/pitch. You can reach out to the team at mediarelations@kennesaw.edu)
Step 3: Writing Your Article
Once your pitch is approved by the editors at The Conversation, you’ll work with an editor to develop and refine your article. The process typically takes three to six weeks, but for urgent and breaking news, an expeditious process can get it down to 24 hours to three days.
Once you’re an author, you’ll have access to a personal author dashboard that will allow you to track the article’s reach, readership demographics, and engagement metrics, including comments and social media interactions. These insights are valuable for demonstrating the impact and reach of your work
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Marietta, GA 30060
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