Minor in Advertising and Digital Media

The Advertising and Digital Media Minor focuses on activities that include consumers as participants. The primary emphasis is on promotions, including two-way communication and digital, mobile, multi-, and traditional media. You will learn the importance of research, physical distribution, product planning, pricing and promotional activities and how they apply to the marketing of goods and services in profit and nonprofit sectors.

 

KSU Advertising and Digital Media students in the classroom

Program Snapshot

Required Courses: (9 credit hours)

  • MKTG 3100: Principles of Marketing
  • MKTG 4520: Social Media Marketing
  • MKTG 4650: Advertising

Electives (6 Credit Hours) Select one of the following:

  • MKTG 4570: Advanced Social Media Marketing
  • MKTG 4670: Promotional Strategy

Select one of the following not already taken:

  • MKTG 4570: Advanced Social Media Marketing
  • MKTG 4666: Marketing for Entrepreneurs
  • MKTG 4670: Promotional Strategy
  • MKTG 4880: Hospitality and Tourism Marketing

Total Number of Credit Hours: 15

Curriculum 

Related Degrees & Programs

Coles College of Business

Kennesaw State University
Coles College of Business
Burruss Building, Room 245
560 Parliament Garden Way NW
Mail Drop #0401
Kennesaw, GA 30144

Phone: 470-578-2649

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