Minor in Marketing

In its role as the “central function of business” (P. Drucker), a Marketing Minor fits nicely with anyone pursuing a degree in another area of business. Marketing also serves as a complement to many non-business degrees such as research, physical distribution, product planning, pricing and promotional activities that will apply to marketing goods and services in profit and nonprofit sectors.

Note: Marketing Majors may NOT earn a Marketing Minor.

 

KSU Marketing students in the classroom

Program Snapshot

Required Courses: (6 credit hours) 

  • MKTG 3100: Principles of Marketing
  • MKTG 3150: Consumer Behavior

Elective Courses (9 Credit Hours)

  • Choose three other 3000-4000-level MKTG courses except MKTG 3396, MKTG 3398, and MKTG 4990

Total Number of Credit Hours: 15

Curriculum 

Related Degrees & Programs

Department of Marketing & Professional Sales

Kennesaw State University 
Department of Marketing and Professional Sales
Burruss Building, Room 245 
560 Parliament Garden Way NW 
Kennesaw, GA 30144 

Phone: 470-578-2649

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