Concentration in Marketing

Accomplished and dedicated faculty in marketing and professional sales strive to develop successful scholars in academia. Marketing is a diverse, flexible, and critical component in the business world and includes a variety of interesting areas of study and practice: buyer behavior, sales, innovation, strategy, advertising, branding, retailing, marketing research, pricing, physical distribution, new product introduction, international business, e-commerce, digital and social media, and more. Our faculty’s research is published in many top tier marketing and sales focused journals. Their methodological expertise includes the most current and rigorous quantitative and qualitative methods and models. Rounding out the program, our doctoral students gain a solid understanding of marketing theory which provides a critical lens for examining prior research, current issues, and future strategies in marketing and sales, using a wide variety of research tools.