The BrainLab
The BrainLab was founded in 2007 with three major goals in mind: to understand an individual’s control of brain-based devices, to design devices that improve quality of life, and to assess the usefulness of brain-based applications in organizational settings. Since then, we’ve undertaken numerous projects in the fields of neural processing with brain-computer interfaces in neuromarketing and have partnered with others in the Coles College of Business for neuro research, including the Center for Professional Selling.
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