Studying Complexities of Artisanal Alcohol
Project Description
Alcohol is a unique commodity, as it can be both a liability and asset to societies worldwide. The objective of this project is to investigate the dynamics, opportunities, and downsides associated with artisanal alcohol in the context of economic retrenchment and regeneration opportunities through cultural asset management. The interdisciplinary researchers aim to study the complexities of artisanal alcohol as a commons problem that has the potential to both empower and imperil livelihoods. The researchers explore if and how urban and rural communities fashion and protect their heritage while working to mitigate harm to their people. This study helps to clarify how and why artisanal alcohol can become a contested symbol of place, culture, tradition, economics, and health. The researchers partner with crafters of artisanal alcohol, local academicians, students, and policymakers to uncover knowledge, determine best practices, build local capacities, and inform culturally sensitive and effective alcohol-related policies.