Minor in Honors Applied Marketing

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Out of an abundance of caution, Kennesaw State University will move to modified operations on Tuesday, January 21. All in-person classes will convert to remote instruction protocols determined by each instructor. Students should refer to course syllabi or D2L for details on how learning will continue during Modified Operations. All online classes will continue as scheduled. All in-person activities are cancelled. Visit kennesaw.edu/emergency for more information.

The Honors Applied Marketing Minor provides high-achieving Honors Students the opportunity to further develop their marketing skills. Students considering pursuing further education can focus on Marketing Research and Directed Studies related to their topic of interest as well as Special Topics classes. Those students who are wanting to enter the workforce with applied experience are encouraged to pursue Coops/Internships, Special Topics, and Directed Studies focused on applied and service applications.

**If a student enrolled in this minor at any point becomes ineligible for the Honors program, the student will no longer be eligible to obtain the Honors Applied Marketing Minor.

KSU Honors Applied Marketing students in the classroom

Program Snapshot

Required Courses: (9 credit hours)
Students must enroll in an Honors section and/or complete an Honors designation (e.g. Honors contract) in each of the following:

MKTG 3100: Principles of Marketing
MKTG 4990: Marketing Strategy
One of the following:
MKTG 4100: Marketing Research
MKTG 4490: Special Topics in Marketing
MKTG 3396: Cooperative Study
MKTG 3398: Internship

Electives (6 credit hours)

Students must enroll in an Honors section and/or complete an Honors designation (e.g. Honors contract) in two of the following:
Honors Contract in any MKTG 3000+ course excluding any course taken as part of the minor requirements.
Honors Prefix 3-Hour Courses Related to Marketing - must be approved by department chair.

Total Number of Credit Hours: 15

Curriculum