Many job opportunities exist for graduates who enjoy the independence and economic rewards that a sales career provides. The Professional Sales program focuses on business-to-business selling, helping students learn how to design and deliver effective sales presentations, analyze and manage individual accounts and markets, develop sales plans, and manage the sales force. These are all skills critical to the success of all businesses. 

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Career Career Summary Suggested Electives
Business-to-Business Outside Sales (e.g, technology, medical, industrial, telecommunications, construction, etc.) Calling potential clients, pitching your product, and potentially managing their account
  • MKTG 4430: Market Analysis
  • MKTG 4820: International Marketing
  • MKTG 4850: Business to Business Marketing
Business-to-Business Inside Sales (e.g, technology, medical, industrial, telecommunications, construction etc.) B2B inside sales reps have to be highly skilled as they handle the majority of the sales process through emails and phone communication. Some other significant responsibilities of B2B inside sales reps include conducting product demo sessions, relationship building, and providing presentations, along with regular sales activities.
  • MKTG 4430: Market Analysis
  • MKTG 4820: International Marketing
  • MKTG 4850: Business to Business Marketing
Business Development Representative (e.g, technology, medical, industrial, telecommunications, construction, etc.) A Business Development Representative (BDR) is the person within the sales team who is in charge of bringing new business opportunities, usually through cold email, cold calls, networking, and social selling. Business Development is the process of driving strategic opportunities for a business or organization.
  • MKTG 4430: Market Analysis
  • MKTG 4820: International Marketing
  • MKTG 4850: Business to Business Marketing
Business-to-Consumer Sales (e.g, insurance, financial planning, etc.) B2C sales involves targeting an immense and diverse market, almost everyone is a potential customer unless you are selling to a niche group. B2C sales professionals sell to consumers who may need, want, and benefit or have enough money to purchase their product or service.
  • MKTG 3150: Consumer Behavior
  • FIN 4360: Investments

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