Marketing is where curiosity, communication, data-analysis, and trend-setting meet. A Marketing degree will give you the skills to respond to the needs of target audiences. In addition to corporate marketing departments, employment opportunities include advertising agencies, digital advertising media, retail and hospitality businesses, family business, and your own entrepreneurial opportunities.

What is your area interest?
Career Career Summary Suggested Electives
Marketing Assistant A Marketing Assistant, or Marketing Executive, is responsible for providing administrative support to the marketing team. Their duties include collecting marketing data, compiling reports on the effectiveness of campaigns and liaising with printers.
  • MKTG 3150: Consumer Behavior
SEO Specialist A search engine optimization (SEO) specialist improves website traffic rankings on major search engines like Google and Microsoft Bing. The SEO specialist ensures on-page optimization to produce relevant search results and a positive user experience, growing site traffic, lead volume, and brand awareness.
  • MKTG 4990: Marketing Strategy
  • MKTG 4500: Digital Marketing
Advertising Specialist, Media Buyer Advertising specialists are responsible for transforming creative ideas into advertising campaigns. They might specialize in advertising channels like digital, TV, radio, and print.
  • MKTG 4650: Advertising and Promotion
  • MKTG 4670: Promotional Strategy
Media Planner Media planners devise strategies for advertising campaigns so that they reach their target audience and have the intended impact within an agreed budget. This involves understanding the audience, their needs and preferred media and platforms, as well as the brands aiming to reach them.
  • MKTG 4100: Marketing Research
  • MKTG 4650: Advertising and Promotion
  • MKTG 4670: Promotional Strategy
Product Manager The Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products.
  • MKTG 3150: Consumer Behavior
  • MKTG 4100: Market Research
Graphic Designer Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.
  • MKTG 4650: Advertising and Promotion
  • MKTG 4670: Promotional Strategy
Digital Marketing Coordinator Digital marketing coordinators design online marketing campaigns that target a specific demographic to promote the sale of products or services in the digital marketplace.
  • MKTG 3150: Consumer Behavior
  • MKTG 4520: Social Media Marketing
  • MKTG 4990: Marketing Strategy
Content Marketer, Digital Strategist A content marketer is a person who plans, researches, creates, distributes, and analyzes content with the aim of attracting and engaging potential customers. They typically create blog posts, how-to guides, videos, infographics, white papers, and more.
  • MKTG 4520: Social Media Marketing
  • MKTG 4570: Advanced Social Media Marketing
  • MKTG 4670: Promotional Strategy
Account Executive The role of an account executive (AE) is to build relationships with new clients and manage relationships with existing ones. 
  • MKTG 3150: Consumer Behavior
  • MKTG 4100: Marketing Research
  • MKTG 4650: Advertising and Promotion
  • MKTG 4670: Promotional Strategy
Copywriter A copywriter is responsible for writing content that will be used to market products and services, creating written pieces that are clear, concise, and engaging for customers
  • MKTG 4520: Social Media Marketing
  • MKTG 4570: Advanced Social Media Marketing
  • MKTG 4650: Advertising and Promotion
  • MKTG 4670: Promotional Strategy
Social Media Marketing Coordinator, Director of Marketing, Creative Director The marketing director plans the annual marketing strategy for a company's products or services to support business growth ambitions. They create a calendar of campaigns and events, develop brand strategy, set the marketing budget and analyze the market and competitors
  • MKTG 3150: Consumer Behavior
  • MKTG 4100: Market Research
  • MKTG 4520: Social Media Marketing
  • MKTG 4570: Advanced Social Media Marketing
  • MKTG 4990: Marketing Strategy

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